Hobart Tour Co was a boutique tour company I founded, designed, and operated, offering curated and bespoke experiences of Hobart and its surrounds. From branding to website development, photography, marketing, and service design, I built the business from the ground up, ensuring a seamless customer journey. I developed a Webflow website with integrated booking, crafted engaging tour descriptions, and designed the visual identity, social media presence, and promotional materials. Every aspect; from the logo to the user interface, was carefully considered to enhance brand appeal and usability.

Beyond digital UX, I saw the tour experience itself as a physical UX challenge; crafting an intuitive, engaging, and memorable experience for customers. By blending well-known attractions with off-the-beaten-path destinations, I shaped tours that balanced comfort, discovery, and storytelling. The business successfully operated before I made the decision to shift my career focus to UX full-time.

While no longer running, Hobart Tour Co. stands as a testament to my ability to conceptualise, build, and scale a brand from scratch, delivering a unique and cohesive customer experience across digital and physical touchpoints.